Millions of people play Rust every month. And despite the enormous demands made by this game on its players, many more would like to try it, to see how it goes. So lets see, is Rust free?
What Is Rust
Rust is a brutal survival game that can easily become a full-time activity. The game seems to have been built on the premise that the players will invest much of their time in it. Otherwise, it’s simply not worth it. Other games can be played casually. But not Rust. If you can’t allocate at least 4 hours per day, don’t even bother.
Playing Rust differs significantly from playing other survival games. As soon as you start playing, you immediately feel the danger of sharing the same server with many different people whose intentions are unknown to you.
But you know one thing: they’re not trying to lose, and they are highly incentivized by the game’s rules to steal everything you own and kill you.
Is Rust Free-to-Play?
The free-to-play model has been around for many years. MOBAs like Dota 2 and League of Legends have used it. The same goes for RPGs like Path of Exile. The big realization of their creators was that many more people would try a free game, and if it’s good enough, it will retain a large percentage of those people.
In time, the players would start spending money on skins and other items that can enhance their experience. In recent years, we’ve also seen gaming companies offering players the possibility to pay a tiny monthly subscription to give them access to more features that can further improve their skills.
Overall, the free-to-play concept is quite popular these days. But Rust does not utilize it. At least not at this point. The game can be bought on Steam for $39.99. From time to time, you may get a discount. But for the time being, you will not be able to play Rust for free.
Will Rust Ever Become a Free-to-Play Game?
Rust could potentially become a free-to-play game. But for that to happen, Facepunch Studios would have to focus more heavily on skins and other in-game items. Revenue must come from somewhere for the company to sustain its operations.
A monthly subscription might also be a good idea, but only the management of the company can know for certain what would be viable and what would be a bad idea. So far, the company’s conclusion seems to be that a high up-front fee is necessary for them to stay afloat and make a profit.
Looking at other competitive games, such as Counter-Strike: Global Offensive, Dota 2, Team Fortress 2, League of Legends, and so on, there’s no reason why Rust couldn’t implement a free-to-play model.
After all, if players spend dozens of hours per week competing in a game, it shouldn’t be that hard to sell them valuable DLCs or cool in-game items that enhance their experience. But that doesn’t seem to be the focus of the developer. And this means that Rust will not be free-to-play for the foreseeable future.